Work Experience.

IT professional with over 21 years of hands-on industry experience in Digital Marketing, Website Development, SEO, and Graphic Design.

While my expertise is built through real-world practice rather than formal academic education, I bring deep technical knowledge, creative problem-solving, and proven results across diverse digital projects.

Senior Digital Marketing, AI & Graphics Specialist

Freelance / Consulting | Elite Flow Control, UK. ---- 2018-Present.

Integrated AI tools like ChatGPT, Jasper, and Canva AI for
content creation, campaign ideation, and copywriting—
reducing campaign turnaround time by 40%.
Built AI-powered landing pages and chatbots that improved
lead conversion rates by up to 50%.
Designed creative ad assets and managed Meta/Google Ads
campaigns with personalized targeting using AI analytics.
Used predictive data modeling for audience segmentation and
retargeting strategies.
Created full brand kits (logos, digital identity, UI concepts) and
deployed SEO-optimized websites

Web Development & SEO Manager

ActiveX Technology, Karachi-Pakistan. ---- 2010-2017.

Implemented automation in SEO reporting and keyword
research using AI-based platforms.
Managed on-site and technical SEO strategies, increasing
organic visibility significantly.
Worked closely with creative teams to produce modern,
engaging content and website experiences

Creative Designer & Web Developer

Fasin International, Karachi-Pakistan. ---- 2008-2010.

Developed websites with responsive UI and supported digital
branding through design tools and creative direction.
Designed visuals for social media and digital campaigns,
aligning with brand voice and customer persona.

BlackBerry Sales Executive

Mobilink GSM – Pakistan ---- 2006-2008.

Promoted and sold BlackBerry smartphones, Infinity mobile
internet services, and postpaid SIM connections to corporate and
industrial clients.
Conducted client meetings, product demonstrations, and solutionbased selling to meet enterprise communication needs.
Developed and managed business accounts, ensuring customer
satisfaction and retention.
Coordinated with technical and support teams to facilitate
seamless service activation and after-sales support.

Channel Development Exective

Intel Pakistan Corporation | Xenith PR ---- 2004-2006.

Managed and expanded Intel’s distribution and reseller network
across North Pakistan, driving sales and market share growth
for Intel-based motherboards and components.
Led channel promotion campaigns, partner training, and
incentive programs to strengthen brand presence and loyalty.
Oversaw sales processes from forecasting to execution,
ensuring alignment with corporate objectives and regional
demand.
Collaborated with local OEMs, system integrators, and retail
partners to boost visibility and adoption of Intel technologies.
Delivered regular performance reports and market insights to
regional management for strategic planning.

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